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By Kirk Whisler
Hispanic Link News Service
The year 2008 was one of ups and downs for Hispanic newspapers, magazines and other Latino publications throughout the United States. Despite some rough spots, the $1.4 billion in revenue they generated last year continues to signal a bright future for Hispanic print.
At year’s end, there were 834 Hispanic newspapers, 556 Hispanic magazines and another 526 journals, annuals, yellow-page directories and newsletters keeping this nation’s ever-growing Latino population, now approaching 50 million, informed.
Hispanic newspapers had a combined circulation of 17.8 million, with an impressive 144 of them audited. Hispanic magazines had a combined circulation of 31.6 million, with 34 of those audited.
The image that English-language dailies are representative of all newspapers is false. While many of those mainstream publications may have problems, they are not a reflection of the majority of Hispanic publications The frequent media rap nowadays that “Print is dead” is as invalid in either language as the tired claim that “Hispanics don’t read.”
In Latino Print Network’s annual summary being distributed this week, here are the high points:
Hispanic-owned weekly newspapers and magazines
Measured by three key criteria, these publications continued to grow:
Number of publications (up 20)
Combined circulation (up over 550,000)
Combined ad revenues (up 4%).
Impressive growth statistics could be found within major publication groups such as El Especial in New York and Miami (up 16%), and El Aviso (14%) and El Clasificado (18%) in Los Angeles. Each topped a quarter of a million circulation and added new neighborhoods to those they serve.
Fama magazine, out of Miami, saw its circulation leap 39% to 188,283. To support this growth it increased ad revenues.
Many other publications shined through the nation’s down economy.
New Markets Served
Almost every month Hispanic publications start up in new markets.
Today Hispanic newspapers serve all but four of the country’s 50 states and almost 200 markets nationwide. This provides
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