National Latino Broadcasting Partners with Industry Veteran Tomas Cookman to Present LAMC Mix Tape on EN VIVO
THE NEWLY LAUNCHED SPANISH-LANGUAGE CHANNEL ON SIRIUSXM TAPS NACIONAL RECORDS CEO FOR WEEKEND SPECIALTY SHOW
MIAMI, Feb. 1, 2012 /PRNewswire-HISPANIC PR WIRE/ -- With the launch of EN VIVO on SiriusXM, National Latino Broadcasting (NLB) is set to deliver unparalleled musical content that caters to US Hispanics. With that goal in mind, EN VIVO has partnered with Nacional Records CEO and Latin Alternative Music Conference founder Tomas Cookman to launch EN VIVO's latest music show - The LAMC Mix Tape, which showcases the critically-acclaimed Cookman behind the control panel. The three-hour show is produced in Los Angeles and in the vein of its renowned namesake, blends genres in an innovative and unique way. The show airs every weekend and each day has a new playlist.
"This is a great opportunity to introduce the amazing artists we showcase at the conference along with our favorite iconic acts via a growing platform. The LAMC is now in its 13th year and every year, we discover an incredible amount of groundbreaking talent. I am looking forward to sharing that great music through the LAMC Mix Tape. After managing acts and running a label for so many years, it is the first time I have sat behind the mic and hosted a show. I look forward to the challenge," says Tomas Cookman, Founder of Nacional Records and the Latin Alternative Music Conference.
The LAMC Mix Tape will air every Saturday and Sunday starting at 3PM/ET on SiriusXM channel 147. The show will differ on each day and will feature a variety of genres including Hip Hop, Indie, retro sounds and Latin Alternative. The show will focus on mixing up-and-coming as well as seasoned Latin talent for three hours of electrifying beats every weekend.
"I am thrilled with our partnership with Tomas Cookman launching LAMC Mix Tape on EN VIVO. It's a special opportunity to present exclusive and distinctive content to our listeners," said Nelson Albareda, President and CEO of NLB. "The show's unprecedented format furthers our goal of transcending traditional boundaries placed on Spanish media and promises to be a highlight in EN VIVO's weekly programming."
EN VIVO, whose slogan is Donde Nace la Music (Where Music Is Born), broadcasts 24/7 from its new state-of-the-art facility in Miami. Its varied programming also includes: Tu Manana Live, a bilingual morning talk show; The Mash Up, a mix of today's hits in Spanish and English chosen by world-renowned DJs; Concierto EN VIVO, where listeners can experience the best concerts from around the world; and Club EN VIVO, live broadcasts from the nation's hottest clubs.
In April 2011, NLB was selected by Sirius XM Radio to lease two channels on a long-term basis to air on each of their satellite radio platforms. Both channels, EN VIVO and Cristina Radio, a channel built around media talk show icon Cristina Saralegui, were launched on January 12th. NLB offers listeners a wide array of 24/7 programming on a variety of subjects that include news, entertainment, music, and political issues. Its unique platform of relevant and innovative topics offers SiriusXM listeners inspirational and compelling information daily.
About LAMC
The Latin Alternative Music Conference (LAMC) is the only major conference geared toward the marketing of Spanish-language and bilingual music and culture. The LAMC showcases the best in Latin music and the exciting fresh sounds coming out of the Rock, Electronica and Hip Hop genres. The five-day event provides networking opportunities with leading artists, labels, influencers, journalists, bloggers, managers, marketers and programmers. It is the most extensive gathering of Hispanics in entertainment to be offered by a music event to date. The LAMC's many concerts and presence within the community offer a unique outreach to young Hispanics. 35,000+ music lovers and industry insiders attend LAMC concerts, parties and events at notable venues throughout New York City.
About National Latino Broadcasting, LLC.
National Latino Broadcasting, LLC. (NLB) is a media company focused on serving Latino communities across the United States through the development of compelling entertainment content. NLB's multi-platform distribution channels allow the company to deliver entertaining and informative programming while creating innovative marketing solutions for marketers seeking to engage Latino consumers. The company's flagship media properties include two satellite radio channels on Sirius XM Radio.
For more information on NLB, visit www.NLBlive.com
About Sirius XM Radio
Sirius XM Radio is America's satellite radio company. SiriusXM broadcasts more than 135 satellite radio channels of commercial-free music, and premier sports, news, talk, entertainment, traffic, weather, and data services to over 21 million subscribers. SiriusXM offers an array of content from many of the biggest names in entertainment, as well as from professional sports leagues, major colleges, and national news and talk providers.
SiriusXM programming is available on more than 800 devices, including pre-installed and after-market radios in cars, trucks, boats and aircraft, smartphones and mobile devices, and consumer electronics products for homes and offices. SiriusXM programming is also available at siriusxm.com, and on Apple, BlackBerry and Android-powered mobile devices.
SiriusXM has arrangements with every major automaker and its radio products are available for sale at shop.siriusxm.com as well as retail locations nationwide.
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